Privacy Policy

Effective Date: June 16, 2025

Last Updated: June 16, 2025

1. Introduction

HLTH Collective ("HLTH," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including HLTH Academy, HLTH Land, HLTH Pod, and HLTH Shop (collectively, the "Services").

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information, including but not limited to:

  • Name, email address, phone number

  • Billing and shipping addresses

  • Payment information (processed securely through third-party processors)

  • Date of birth and demographic information

  • Health and wellness goals

  • Emergency contact information

2.2 Health and Biometric Data

We may collect health-related information, including:

  • Genetic information and DNA test results

  • Biometric measurements (weight, body composition, blood pressure)

  • Fitness and activity data

  • Sleep and recovery metrics

  • Supplement and nutrition information

  • Health assessments and questionnaires

2.3 Technical Information

We automatically collect certain technical information, including:

  • IP address and device identifiers

  • Browser type and version

  • Operating system information

  • Website usage data and analytics

  • Cookies and similar tracking technologies

  • Location data (with your consent)

2.4 Communications

We may collect information from your communications with us, including:

  • Customer service interactions

  • Survey responses

  • Feedback and reviews

  • Email and message content

3. How We Use Your Information

3.1 Service Provision

We use your information to:

  • Provide and maintain our Services

  • Process transactions and manage accounts

  • Deliver personalized recommendations based on genetic and health data

  • Schedule appointments and classes

  • Provide customer support

3.2 Health and Wellness Optimization

We use health data to:

  • Generate personalized DNA-driven recommendations

  • Track biological age and health metrics

  • Provide customized fitness and nutrition guidance

  • Monitor progress and outcomes

  • Develop improved wellness protocols

3.3 Communication

We use your information to:

  • Send service-related notifications

  • Provide educational content and updates

  • Send promotional materials (with your consent)

  • Respond to inquiries and requests

3.4 Business Operations

We use information for:

  • Analytics and service improvement

  • Research and development (with anonymized data)

  • Legal compliance and safety

  • Fraud prevention and security

4. Information Sharing and Disclosure

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our Services, including:

  • Genetic testing laboratories

  • Payment processors

  • Technology platforms

  • Marketing and analytics providers

  • Customer service platforms

4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4.3 Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal processes

  • Protect our rights and property

  • Ensure user safety

  • Prevent fraud or illegal activities

4.4 Consent-Based Sharing

We may share your information with your explicit consent for specific purposes.

5. Genetic Information Protection

5.1 Special Protections

Genetic information receives enhanced protection under this policy and applicable laws.

5.2 Limited Use

Genetic data is used solely for providing personalized health recommendations and research (with anonymized data).

5.3 No Discrimination

We do not share genetic information with employers, insurance companies, or other entities that could use it for discriminatory purposes.

5.4 Secure Storage

Genetic data is stored using industry-standard encryption and security measures.

6. Data Security

6.1 Security Measures

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of sensitive data

  • Secure data transmission protocols

  • Access controls and authentication

  • Regular security assessments

  • Employee training on data protection

6.2 Data Retention

We retain your information only as long as necessary to provide Services and comply with legal obligations.

6.3 Breach Notification

In the event of a data breach, we will notify affected users and relevant authorities as required by law.

7. Your Privacy Rights

7.1 Access and Correction

You have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Update your preferences

7.2 Data Portability

You may request a copy of your data in a portable format.

7.3 Deletion Rights

You may request deletion of your personal information, subject to legal and business requirements.

7.4 Opt-Out Rights

You may opt out of:

  • Marketing communications

  • Non-essential data processing

  • Location tracking

7.5 Genetic Data Rights

You have specific rights regarding genetic information, including the right to request deletion of genetic data.

8. Cookies and Tracking Technologies

8.1 Cookie Usage

We use cookies and similar technologies to:

  • Remember your preferences

  • Analyze website usage

  • Provide personalized experiences

  • Enable certain website features

8.2 Cookie Control

You can manage cookie preferences through your browser settings, though some features may not function properly if cookies are disabled.

8.3 Third-Party Tracking

We may use third-party analytics and advertising services that use tracking technologies.

9. International Data Transfers

If we transfer your information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

10. Children's Privacy

Our Services are not intended for children under 18. We do not knowingly collect personal information from children under 18.

11. California Privacy Rights

11.1 CCPA Compliance

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information is collected

  • Right to delete personal information

  • Right to opt-out of sale of personal information

  • Right to non-discrimination

11.2 Shine the Light Law

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes.

12. European Union Rights

12.1 GDPR Compliance

EU residents have rights under the General Data Protection Regulation (GDPR), including:

  • Right of access

  • Right to rectification

  • Right to erasure

  • Right to restrict processing

  • Right to data portability

  • Right to object

12.2 Legal Basis

We process your information based on:

  • Consent

  • Contractual necessity

  • Legitimate interests

  • Legal obligations

13. Updates to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes through our Services or by email. Your continued use of our Services after changes are posted constitutes acceptance of the updated policy.

14. Contact Information

14.1 Privacy Questions

If you have questions about this Privacy Policy or our data practices, please contact us at:
Email: contact@hlthcollective.com

14.2 Data Protection Officer

For EU-related inquiries, you may contact our Data Protection Officer at:
Email: legal@hlthcollective.com

14.3 Exercise Your Rights

To exercise your privacy rights, please contact us using the information above.

This Privacy Policy is effective as of the date listed above and applies to all users of HLTH Collective Services.